16 Comments (+add yours?)

  1. Doug Stephens
    Oct 14, 2011 @ 18:11:56

    The marketing for my snall business mostly consists of mass mailouts of post cards, focused mailings with professional literature, trade association publications, and lots and lots of networking. I don’t know how many times I have gotten an account through a friend of a friend of my cousin’s barber (or something like that).

    I am also thinking about standing on the side of the road with our web address crudely written on a piece of cardboard.


    • bornstoryteller
      Oct 14, 2011 @ 19:14:46

      If you do that, two suggestions: Wear a big gaudy costume, and play some music (per-recorded or not) really, really loud. That will help get you the attention. This is an age of big, splashy and the razzle-dazzle. Good luck Doug..and thanks.


  2. Savy
    Oct 14, 2011 @ 19:14:56

    Interesting and sounds like hard work… What do I do… nothing as I am heading that directions… For those who are … hats off to you guys…for all the hard work you put into getting your work recognized…


  3. zencherry
    Oct 14, 2011 @ 20:42:54

    Network, network, network. Make friends…real friends on social sites and don’t try to push the commercial message at every opportunity. Let it slide in every now and then after you help promote others and have some fun conversations. You’ll be amazed at your results 🙂


  4. kshawnedgar
    Oct 15, 2011 @ 03:44:38

    Just don’t sell your friends.


  5. Adriene (Sweepy Jean)
    Oct 15, 2011 @ 08:14:36

    Great tips in your post and in the comments. I’m sure the goal of the marketing you do is different in some respects from mine in that you are looking for more immediate results. But with regard to selling oneself as a writer, I would add “be patient” to your tip of being persistent. The small inroads you make will begin to add up and create momentum.


    • bornstoryteller
      Oct 15, 2011 @ 09:38:57

      Patience goes hand in hand with Persistence, here. Not everything is immediate, and it sometimes takes awhile for things to just happen. BUT…when the wolf is at the door wanting his pound of flesh, patience doesn’t always work.

      Thanks Adriene.


  6. Penelope J.
    Oct 16, 2011 @ 13:57:57

    Thanks for all the good advice. Agree about persistence and also that networking is key. That said, as an old-fashioned former marketing/advertising professional, I’m still a bit lost in this new technological world. I see boundless opportunities but it’s also a bit of a toss-up as to what to do and what is more effective. The only thing for sure is that you have to get the word out using whatever means at your disposal. I also think that your biggest advantage and unique selling point is your product – in this case, yourself. What is unique and different about you that will draw more people to you?


  7. bornstoryteller
    Oct 16, 2011 @ 16:21:23

    Penelope: it is this “new technological world” that is causing the “throwing things up in the air and see what lands upright” consternation. What one person thinks is great is a dead end for another, and visa versa.

    What will draw people to Me that they can’t get elsewhere? THAT is the question I am trying to answer myself.

    Good luck, too, and thanks.


  8. rickythewiz
    Oct 19, 2011 @ 10:25:08

    I haven’t a clue; I was glad that you wrote the list that you did. I’m some steps behind you and thank you for helping me get going on the marketing merry go round!


    • bornstoryteller
      Oct 19, 2011 @ 10:28:59

      Hey Ricky…really, join the club. The whole thing of marketing “properly” has changed so much. I keep looking for new angles, ideas and connections. Use the internet and network. It’s important.


  9. Per Holbo
    Oct 22, 2011 @ 10:02:16

    Good point on freebies. Keep them interested.

    But carefully balanced. If your gold is a give-away, they won’t buy your silver…


    • bornstoryteller
      Oct 23, 2011 @ 01:23:41

      i will offer only a half class demo to get them interested unless there is the potential for a lot of work. Then, one full demo. Too much, and you are right.
      Thanks Per


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