- Fiction is not the easy sell to the publishing houses.
- You HAVE to have a strong online (blog/website/social network) presence.
- The titles to stories/blog posts HAVE to have SEXY SEO (Search Engine Optimization) wording.
- You really have to sell yourself.
I have heard the latter three a lot. I’m no stranger to marketing myself as I had to do that for the twelve years I ran my own theater company and my sixteen years as a performance Storyteller and Workshop Guide.
Now, my goal: can I make this all work in a way that will boost my presence online where I’m not an MLM or service provider? My goal on BornStoryteller has been about the things I am passionate about (Education/Arts in Education, Writing, Storytelling/Theater, and being a Teaching Artist). I keep putting out there the things I’ve seen wrong in certain systems, providing some information for problem solving, and supporting others in the arts. That is what floats my boat, and what I like to read too.
“Google only loves you when everyone else loves you first.” — Wendy Piersall
I met with Storyteller Jonathan Kruk this morning to discuss, partially, the changing roles and diversifying we have to do to survive as independent artists today. In posting the title to today’s post was a challenge I threw out to Jonathan: that certain words draw a crowd throughout the internet-verse. It gets picked up by the search engines and bam: more readers. Even if it’s only a click through. Forget about the content. Put the right words out, and “…they shall come.”
Is this all about numbers when you’re NOT selling something but spouting ideals and (in the case of Tale Spinning) creative fiction? I am struggling with myself to see where this all fits together in the creative world I prefer to live in. It goes back to what I’ve been writing about the past few days: the importance of content over numbers. Making a presence for myself vs. doing steady, good writing (or I hope you feel it’s good writing: I do have my detractors too).
It is not the job of search engine optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the Web site so that it becomes an eagle. — Bruce Clay
Do you work in SEO “sexy” words into what you blog?
What do you feel pulls in your readers?
Do you care about the analytics of your blog?
Someone, in a comment, wrote “don’t measure success of the blog by comments.” How do you measure success?
As to me:
(1) Sometimes. (2) Good content.(3) Yes & No. The up and down #’s make me curious (hence the postings of the last few days) (4) I believe in small successes. If I feel I’ve done the best I can, that is success to me. The comments are gravy.
Happy 40th Anniversary to The Muppet Show!
Really…I really do care about this.
I only read it for the articles!